Launched in the summer of 2018, JO&GYM is the home of boutique fitness brands.
Our purpose? To empower every person to live their own active life because we believe there is no such thing as an average JO.
Our mission? To bring our community the perfect curation of activewear, gym wear and fitness accessories from independent and boutique brands.
We’re all time pressed and often overwhelmed by choice, JO&GYM cuts through the noise – all the brands, one basket.
“My motivation for starting JO&GYM was my frustration at the dominant sportswear brands. I felt there was a lack of options on the high street that really combined fashion and function – clothing that could keep up with you whilst also reflecting your own style.
I started uncovering incredible independent brands through social media but it was a time-consuming and clunky shopping experience so I set about creating our marketplace – a single site with all the best boutique brands that will support our active lives!”
– Sophie Lecocq, Founder
“After running my own activewear brand for a number of years, I realised I couldn’t compete against the big names, so after deciding to no longer pursue that, naturally I wanted to help other independent brands. I’m also a personal trainer with over ten years experience so am a complete activewear addict! ”
– Nicole Clewer, Head of Marketing & Brand Partnerships