About us

Launched in the summer of 2018, JO&GYM is The Active Lifestyle Marketplace that champions independent brands.

The purpose of JO&GYM is to empower every person to live their own active life because we believe there is no such thing as an average JO.
Our mission is to bring our community the perfect curation of activewear, gym wear and fitness accessories from independent and boutique brands designing products made for movement.
With consumers being time pressed and spoilt for choice, JO&GYM cuts through the noise – all the brands, one basket.


Discover our brand community right here!
JO&GYM Founder

“My motivation for starting JO&GYM was my frustration at the dominant sportswear brands.  I felt there was a lack of individuality to really combine fashion and function.

I started uncovering incredible independent brands through social media but it was a time-consuming and clunky shopping experience.  Connecting consumers to these unique and boutique brands that will support them in keeping active is our JO&GYM mission.”   

– Sophie Lecocq, Founder

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