About us

Launched in the summer of 2018, JO&GYM is The Active Lifestyle Marketplace that champions independent brands.

Our purpose is to empower every person to live their own active life because there is no such thing as an average JO.
Our mission is to bring our community the perfect curation of activewear and accessories from independent brands designing products made for movement.
With consumers being time pressed and spoilt for choice, JO&GYM cuts through the noise – all the brands, one basket.


Discover our brand community right here!

“My motivation for starting JO&GYM was my frustration at the dominant sportswear brands.  I felt there was a lack of exciting and different product ranges combining fashion and function.

I started uncovering really great independent brands with real passion but it was a time-consuming and clunky shopping experience.  Connecting consumers to unique brands and  products specifically made for movement is our mission every day.”   

– Sophie Lecocq, Founder

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