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Celebrating 8 years of RubyMoon on International Womens Day 2019!

Awesome activewear with Ethics – Rubymoon’s glitch print crop and leggings


RubyMoon GymToSwim® Collection is made from ocean plastics, with all profits supporting women entrepreneurs around the world: Ethical, Sustainable, Unique.

The world’s only not-for-profit Eco & Ethical activewear brand is celebrating 8 impactful years. RubyMoon launched on IWDMarch 8th, 2011, with the clear mission to inspire and empower active women through sustainable and high quality pieces. To commemorate in style we are releasing a new empowering surf & swim top: ‘Yasmeen’ available from March 8th for pre-sale and promoting zero waste manufacturing.

What is particularly special about this piece is the story of the woman we named it after: the first entrepreneur we are supporting in the Palestinian Territories.

Yasmeen Zain All-Deen is 27 years old and runs a hairdressing salon with her business partner. Together they offer haircuts, styling, make-up, dyes and skin care and have built up a good reputation and are attracting clients from all around the city. Now is time to expand the business and so Yasmeen requested a loan to buy new equipment that will cost more than $5,000, as well as hair dyes, shampoos and other supplies in bulk. When she buys in greater quantities she receives a discount from suppliers, so it makes sense to purchase in in this way. Yasmeen also plans to employ another woman to help with the business growth, which is fantastic news #womenempoweringwomen! Well done, Yasmeen!

Yasmeen building her hairdressing salon with the help of a business loan supported by RubyMoon

RubyMoon’s partnership with Lendwithcare.org allows 100% of the net profits to support women entrepreneurs with micro loans in 14 developing countries. With every RubyMoon purchase, we empower women worldwide. Each garment is named after one woman supported. As a result of these investments, women are financially empowered, provided access to better healthcare, education and nutrition for themselves and their families, lifting themselves out of poverty and precarious living conditions. Once the loans are repaid, these are reinvested into RubyMoon’s collection, enabling the sustainability & growth of the company, and consequently the number of loans that can be offered in the future. We are happy and grateful to announcing that so far we have loaned to 260 women.

RubyMoon: As versatile as you!
All RubyMoon GymToSwim® separates are perfect to be worn for all sports and exercise including yoga, gym, volleyball etc and as well as paddle board, surf & swimwear — an exciting and multi-functional line that includes crop tops, sports bras, leggings, reversible bikinis, rash guards and swimsuits. A unique offer in the market: beautiful and versatile premium garments at an affordable price, ranging from £38 – £75. RubyMoon’s minimal aesthetics are combined with artistic prints specially designed and donated by Sarah Arnett, who designs vibrant, exotic nature prints, inspired by her childhood in Africa, making the collection exclusive in the marketplace.

RubyMoon’s GYM TO SWIM® sports bra

The Founder

Jo Godden, a swimwear designer for over 20 years, with expertise in body wear, worked for Victoria’s Secret and GapBody. Jo decided to no longer be part of the problem, and became part of the solution by launching RubyMoon, a registered social enterprise specialising in conscious fitness wear, a not-for-profit with a sustainable and impactful business model. All fabrics and garments are designed &manufactured in transparent, safe and sound supply chain: in the UK & Spain, producing42% less carbon emissions during their entire journey, from design to final product. 

Good For The Planet: RubyMoon’s premium fabrics that are made from ECONYL® nylon yarn, derived from used fishing nets and other waste materials collected from the oceans responsible for the needless death of marine life, combined with Xtra Life ® Lycra, ensuring durability and high endurance performance. We invest in high quality fabrics providing garments that are chlorine and sun resistant for over 100 hours of exposure, lasting twice as long as similar products. RubyMoon also collect used swimwear for repurposing in an entirely circular economy model.

Good For The People: Each individual purchase of a RubyMoon garment contributes to implementing the larger vision of the brand, drawing women collectively towards a more self-sufficient and sustainable future, with fair and safe living standards with dignified working conditions.


Fashion Is A Feminist Issue: The fashion and textiles industry has the most potential to become a force for good. This is because millions of women are employed by the industry – mostly trapped in work not paying a living wage, they are marginalised and without a voice. In the west, 80% of consumer purchases are made by women- so it makes sense that women should help other women via ethical purchasing.

JO&GYM – We are excited and genuinely honoured to have RubyMoon as part of our brand community. Jo shows exactly what an activewear business can achieve, not just for it’s customers but throughout the entire ecosystem of the brand. We know the next eight years will be even more inspiring!

Shop RubyMoon right here @JO&GYM

One thought on “Celebrating 8 years of RubyMoon on International Womens Day 2019!

  1. Mona says:

    Nothing better than buying new workout clothes, other than buying new workout clothes whilst doing some good for the planet too!

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