After meeting Georgia Ray, the founder of Ray Active Wear, at Be:Fit’s London festival we knew we had to get her on board!
The story of Ray Active Wear all started with a trip to Australia where the founder of the brand, Georgia Ray, discovered the movement of the Australian healthy lifestyle and how they integrated this into their everyday routines.
Keen to bring these ideas to the UK Ray attended the Interfilière trade show in France with her designer Andrea. Here they chose fabrics, networked and gained insider knowledge on the design side of this industry. Shortly after they met again in Barcelona where the designs where drawn, the first toiles were created and the Ray Active Wear brand began taking shape!
Ray Active Wear (RAW) is a luxury women’s active wear brand that delivers high quality ready-to-wear collections.
This brand isn’t just about fitness but also about fashion, with its Australian cultural influences it encourages women to integrate active wear throughout everyday fashion. From the school run to the office, to the gym. We’re all working hard but why not feel good too?
The First Collection
It’s important that all the pieces within this collection have been through specific tests for durability and comfort.
Everything from the material used, to the stitch work, has been carefully considered, ensuring its design allows a full range of comfortable movement whilst working out.
“We don’t want our ladies to feel like their underwear is showing through their leggings as they squat.” – Georgia Ray – and here at JO&GYM we couldn’t agree more! #squatproof