A new sassy, badassy athleisure brand for independent women who channel themselves
Hardcore sports apparel brand CONTUR launched its debut collection in 2019. It brings UK women a new level of eco-luxe, urban-chic activewear.
The shape-enhancing athleisure brand was created to flaunt the way women look, feel and perform as they move between step class and street, lunch date and lifting.
Designed and manufactured in the UK, CONTUR’s range of sports crops, vests and leggings use super-soft textiles. Fashioned in Italy from repurposed nylons, ocean plastics and recycled cotton.
The resulting product range is a collection of premium activewear which enhances women’s natural curves. With unparalleled muscular compression, shape retention, abrasion resistance and breathability combined in each product.
Billed by its founder as “confidence, truth, power, liberty and inspiration in shape-enhancing, gaze-inducing gym wear”. Contur is the brainchild of entrepreneur and fitness and aerobics instructor Claire Turpin.
Describing it as the premium activewear brand she needed when faced with low body confidence after becoming a mum, the 39-year-old said:
“Contur is for all women and ‘every body’. Its key brand values are empowerment and freedom to be. The range is not about the size you wear, but how you wear it. As the website says, it is for the carefree rebel, the bold leader and the gutsy champion in all women.”Contur Founder, Claire Turpin